Loch Fyne
Brand, Packaging, Interior Graphics and Signage Design

Our task was to re-energise the brand and to showcase the established company as the leader in Scottish premium quality seafood products.

We started with creating a simple modern logo mark that references the worn typography of historic fish boxes and communicates the brand’s Scottish seafaring provenance. We developed a new brand framework that emphasised the connection between the local fish farmers, the seafood they care for and the wild Scottish landscape they call home. Every element of the identity system echoes the care that goes into the husbandry of the seafood products.